Abstract:
The work focuses on the importance of proper digital marketing as a key factor in achieving company success in today's highly competitive market. The theoretical foundations of digital marketing are presented, including its evolution and the main tools for a successful digital marketing strategy. The use of digital marketing tools on the example of LTD “TBT Marketing”, based on individual research, is investigated in detail. The paper identifies new digital marketing methods for businesses, such as Facebook ads and video podcasts, based on major global research and a SWOT analysis of the company. The work describes the role of digital marketing in increasing brand awareness and customer loyalty, and how it can help companies stay ahead of the competition. The work emphasizes the potential of digital marketing to reach new audiences and expand their customer base. The work concludes by emphasizing the importance of a comprehensive and integrated approach to digital marketing and the potential for a company to achieve significant growth and success through the proper application of digital tools.
