Modern business environment in Nordic Countries (based on the sole proprietorship "Hotel Dania" case)

Abstract

The work is devoted to consideration of the modern Nordic business environment in the context of globalization. The work summarizes theoretical aspects for assessing the Nordic business environment, its competitiveness, saw well as discussed insituational measures to maximize international ties. The work includes the study of Scandinavian business “Hotel Dania” and its performance in the market, as well as the study of strategies for strengthening the business environment in the Nordic countries. Author identified most problematic spheres, in which the implementation of additional changes is necessary. A thorough analysis and research on the topic were conducted, a problem was revealed and discussed, and the author elaborated on it, based on the knowledge, gained from the studies. At the completion of the Bachelor’s Qualification Work it was established that businesses grow because of the environment on which they are founded, and the modern Nordic business environment is absolutely great for this.