Entrepreneurship in tech-related innovation business (based on Business Media Network case)

Abstract

The work is devoted to the subject of entrepreneurship in the tech-related innovation business in Ukraine and other countries of emerging economies in the context of the “BMN” and “Grammarly” companies. The study explores the implications of digital technology entrepreneurship for both theory and practice and analyses the effects of entrepreneurship in the digital technology sector. The evaluation of the company’s technological innovation foundation and its plans for technological and innovative improvement, to understand the peculiarities of technology and innovation activity, is conducted. The research assesses “BMN” company’s efficiency and scope for improvement of its technology and innovation enhancement plans. The ideas for the expansion of tech-related enterprises through innovation by experimenting with various methods and strategies are investigated with offered recommendations.