The Impact of Digital Marketing Strategies on the Growth of SMEs (based on OÜ Partnerway)

Abstract

This report explores the impact of digital marketing on the growth of small and medium-sized enterprises (SMEs) through a case study of Partnerway. It examines the theories behind the adoption of digital marketing tools, investigates the relationship between SME growth and digital marketing, and underscores the importance of digital marketing in driving business growth. The report provides an overview of Partnerway's company profile, highlighting its current marketing practices. It also suggests strategies for Partnerway to enhance its presence through effective marketing tools such as search engine optimization, social media marketing, and content creation. By leveraging these techniques, Partnerway can increase brand visibility, engage with target audiences, and ultimately drive growth. The findings demonstrate the vital role of digital marketing in the success of SMEs and offer practical recommendations for Partnerway to improve its marketing efforts and achieve sustainable growth in today's competitive digital landscape.