Multinational firms impact on economic growth in emerging markets (based on the LLC "British American Tobacco Sales and Marketing Ukraine" case)

Abstract

This bachelor's thesis aimed to analyze the role of multinational corporations in the development of developing countries within the framework of emerging economies. Through theoretical and methodological analysis, it was identified the characteristics of emerging economies, the driving aspects of emerging markets, and the types of multinationals that operate in these markets. The case study of LLC British American Tobacco highlighted the company's impact on the social, economic, and natural environment of Ukraine. The thesis concludes that international giants play a key role in the development of states, the growth of global GDP, and social and political reforms. The benefits of investing in emerging markets are highlighted, such as expanding markets, growing middle classes, and investment policies. In conclusion, multinational corporations have the potential to bring benefits and negative consequences to a host country, and it is crucial for the host country to ensure that corporations operate responsibly. The proposed recommendations aim to assist multinational firms in enhancing their operations in emerging economies by balancing commitment and flexibility.