Specifics of management in multinational corporation (based on INDITEX UKRAINE LLC, Zara case)

Abstract

Personnel management is a kind of art that only masters a true leader and, having mastered getting not only the full return from employees, but also improving the financial results of the company. Multinational corporations are the main structural element of the economy of most countries, the leading force behind their development and efficiency, and the centre of global economic development. It is important not only to analyse their actions in the global and national markets, evaluate their products and services, and be well versed in their annual reports, but also to have a clear understanding of the internal structure of such companies. We are talking about the planning system of multinational companies, the organisational structures used, staff recruitment and motivation, management and decision-making practices, and control. Today, the Ukrainian labor market is going through difficult times in its history, the war led to an increase in unemployment and a decrease in wages, which negatively affected the population. It is after winning the war that company management will need to find effective methods of personnel management that will help not only to obtain positive financial results in the context of the company, but also in the context of the country, which will need funds for development.