Technological innovations and their influence on green and environmental products (on the basis of Domino ’ s pizza )

Abstract

The represented research is about technological innovations and their influence on green and environmental products aimed to show the interconnection of technologies, innovations, and the business's ecological footprint. The hypothesis of the work is that in an age of globalization, greening business and the environment; technological innovations become essential to countries and business competitiveness. Moreover, when humanity faces the problem of ecoinnovation and pollution of the planet, radical chang es are needed in all spheres, including fast -food restaurants. The theoretical and methodological part of the research illuminated the main trends for innovations in the context of sustainable development. The decomposition of complex problems allows ide ntifying the specific issues for the fast-food sphere. The deduction and induction approaches enable forming the recommendations for the business. The statistical analysis created the imprint of reality to create forecasts and recommendations. The practi cal part of the research focuses on Domino pizza. It is an example of how much fast food restaurants can help. They have made much better progress than others have in developing technologies for their products and reducing the excess of hazardous waste. This work is an experiment in the flow of green innovations in developing countries and enterprises and promoting environmental products among businesses. Research the pizzeria market, study the company's competitiveness, and suggest ways to improve interact ion within the technology and environmental industry.