Strategy and tactics of marketing activity of the enterprise with foreign capital (on the basis of International Organization for Migration)

Abstract

This paper is concerned with resolving the issue with foreign capital investment into the International Organization for migration. The goal was to research, investigate, draw on the example to finally provide suggestions and recommendations for the International Organization for Migration Ukraine on how to be more attractive for the donors to consequentially obtain more funding. IOM Ukraine was advised on which marketing strategies shall be adopted and are the most suitable for the long term strategic developmental plan. Organization was advised to adopt media related developmental goals, programs, budget, and sources of support. By creating marketing and tactical strategies, management should seek to establish the main directions of its efforts and decision making, which will ensure a common goal for all members of the organization and attraction of the foreign capital. The methods used in writing this paper are statistical, economic, grouping method, graphical method, SWOT analysis, PEST analysis.