Development of the pricing policy of the company (on the basis of JSC UKRSIBBANK)

Abstract

The paper examines the choosing the pricing policies in the financial market for banking system. The main goal for each bank is to increase earnings over the long term. To gain market share and surpass rivals, the job of optimizing sales growth may be carried out in a particular present environment. The work contains the theoretical and practical parts. The theoretical part analyses the pricing policies methods with its peculiarities, risks, advantages, disadvantages and strategies. The practical part of the research is devoted to the investigation of JSC UKRSIBBANK performance assessing the financial aspect and the competitive pricing policies. Credit and deposit rates were used as the major ground for proposing the ways of how to improve the pricing policy of the bank. The result showed that JSC UKRSIBBANK is advised to upgrade the deposit policies to increase the profitability of the bank. Using the ANOVA test the outcomes revealed that each increase in percent of deposit rate would bring the bank higher amount of income. This model is reliable since the R^2 (93%) is fairly close to 100% and can be expanded and exceeded with other independent variables which would make it more detailed and valid for future investigations.