Price policy of the enterprise in the world market of the LVZ "Khortytsa" example

Abstract

Prices and pricing policy have always been one of the main components of marketing activities, but they are essential in international management. The essence of pricing policy here is to set such prices for goods and vary them depending on the market situation, to capture a particular share, to ensure the competitiveness of their products in terms of price, and to guarantee the planned volume. The principle of good in international trade is a clear value to determine that it is fundamentally unsustainable. They are stocks in which the global economy is, market conditions, competitors, intermediaries and buyers, currency exchange rate fluctuations, and volatility. Pricing in the global economy is different from price creation on the domestic market, it has its characteristics, factors and conditions that affect price creation in global trade. Therefore, due to untable world situation asociated s pandemics, the study topic is relevant and timely.