Digitalization and its influence on international economic relations on the base of the Walt Disney Company

Abstract

The modern business world is ever-changing, bringing along new economic benefits and opportunities as well as risks and challenges. We currently live in a new modern digitalized world, which has built worldwide businesses into marketplaces and user communities, offering companies with a large number of prospective customers an effective means to reach them. It develops economies that account for more than half of the global trade flows, with international trade being the fastest-growing kind of relationship. Digitalization has changed over the years and affects almost every area of our lives, migration has become increasingly connected as societies in both their country of origin and host countries. The use of new digital technologies helps them to maintain ties with their country of origin. Digital transformation has involved multinational companies like The Walt Disney Company by the creativity of business models, and physical and digital purpose to analyze big data. This bachelor thesis analyses theoretical, methodological, and practical approaches to digitalization and its impact on international economic relations, as well as its effect on company activity.