Digitalization in the management system of the international activity of the enterprise in the conditions of the COVID-19 pandemic

Abstract

The modern business world is multi-faceted and ever changing, bringing along new economic benefits and opportunities as well as risks and challenges. We currently live in an extremely globalized world, that has turned the global business model into one big interdependent system that allows close-knitted communication and international trade everywhere. Globalization has had a massive snowball effect on almost every area of our lives and, of course, it has also changed the business industry as well. All the accumulated and recent trends of economic globalization have established new ways of business development. This work deeply analyses globalization from a theoretical perspective, looks at ways economic globalization has impacted business development, studies company competitiveness and suggests ways of business enhancement in the framework of economic globalization.