Advertising policy of the enterprise in the international market (on the basis of Amazon)

Abstract

The modern world of business is multifaceted and constantly changing, as well as advertising in our world is constantly changing, new rules are being formed, it is personally difficult to develop advertising for international business, because you must constantly follow the news, new rules so that your brand does not inadvertently offend anyone. and all perceived it at a decent level. We now live in an extremely loyal environment, and even small advertising must meet the standards of society, as it is an integral part of our lives. Now international advertising serves as an indicator of the economy. Because the state of the advertising market directly depends on the economic situation in the country and the world. This paper analyzes the scope and nuances of advertising policy in the international market, shows what basic mistakes the company makes, and their solutions.