Organization of market research on foreign markets (based on "Best Language Centre")

Abstract

In the Master thesis were analyzed the theoretical background of modern market research, the developing of the market research scheme for educational service industry based on Best Language Centre BLC enterprise and market research for service sector. Particularly was analyzed theory of market research, classification of market research types and contemporary trends for market research. Conducted researches allowed to formulate approaches to market research analysis for the educational industries. Likewise, was developed Best Language Centre enterprise’s competitiveness for the foreign market, possibilities for the improvement of the business.