Addressing the complexities of modern personnel management, especially in the realm of innovation, remains a challenging and under explored area. Despite an abundance of research, a unified definition of "enterprise ...

The work considers such a timely issue as the design of an organization's advertising policy in the national market. The relevance of this topic is related to the fact that the article reviews advertising policy as one of ...

The work is the development of an export (import) strategy for Terra Food due to favorable conditions for foreign economic activity, fierce competition in the domestic market, the company's strategic goals, and the ...

The paper examines the choosing the pricing policies in the financial market for banking system. The main goal for each bank is to increase earnings over the long term. To gain market share and surpass rivals, the job of ...

The work focuses on digitalization in the enterprise management system in general as well as within the realm of restaurant business, taking into account the challenges posed by the COVID-19 pandemic and military aggression. ...

This research explores the enhancement of financial resilience through improved financial inclusion initiatives at Joint-Stock Commercial Bank "PrivatBank." The study provides a comprehensive theoretical and practical ...

The role of small and medium-sized businesses (SMEs) in fostering economic growth, innovation, and employment is paramount in the contemporary global landscape. Nonetheless, limited access to financial resources is a ...

The marketing program is that universal tool at the enterprise, which allows, on the one hand, during its development, to analyze qualitatively a condition of the external environment of the organization, and on the other ...

Human Resources (HR) has evolved from a simply administrative function towards a more professional, consultative, and strategic partner during the previous two decades. Previously, HR was largely responsible for managing ...

COVID-19 pandemic affected current enterprises and demand of consumers. Consequences of such changes affect managerial approaches that are used by companies to cope with new challenges on the market. This work deeply ...