Abstract:
This study investigates the international business strategies of European companies operating in various industries. The research question addressed in this work is: What are the common international business strategies used by European companies and how do they differ across industries? According to the study's findings, the choice of strategy differs depending on the market, industry, and company specific variables. The report also underlines how these
businesses' capacity to manage cul tural differences, adjust to local market conditions, and make use of international networks and resources are all key contributors to their success. The study demonstrates the significance of innovation and strategic partnerships in achieving global succe ss. These findings have significant implications for both governments looking to
increase European competitiveness in the global market and for firms looking to
grow internationally in Europe.
