Transnational companies (TNCs) have risen to unprecedented levels of weight and power in the global political economy. As a result, the age-old topic of how big corporations impact global development is more important than ...

The work is devoted to the study of the role of artificial intelligence in personnel management on the example of a Ukrainian company in the insurance market. We have determined that it was artificial intelligence technologies ...

This paper investigates the processes of changes in both economic and social indices in European Union society, including poverty and discrimination. The goal is to identify the elements that influence the dynamics of ...

The next part of the paper is an in-depth case study of MGID, a Ukrainian company that was one of the first in the native advertising industry. This paper gives useful information about the strategies and methods that have ...

The work is devoted to examining the effects of cultural differences on the effectiveness of various leadership models and styles. The work summarizes theoretical approaches to culture categorization and organization while ...

Sports Complex Athlete, a leading fitness company, faces challenges and opportunities in the dynamic fitness industry landscape. This study comprehensively analyzes the company's business model, external environment, and ...

The work focuses on development of international business in war realities. It is shown that as a result of the long conflict between Russia and Ukraine, the global economy has been deeply affected, and the framework under ...

The work focuses on studying the consequences of the military conflict for Ukrainian enterprises, in particular for the LLC “ CorMedical ””. The scope of work covers studying the strategies used by enterprises to adapt ...

This work examines the influence of digital marketing on the development of Ukrainian businesses at an international level, with a focus on the "Business Media Network" case. It demonstrates that digital marketing has ...

In the twenty-first century, it's impossible to picture a business that doesn't use a variety of digital marketing tools, such as web marketing, social media, and so on. Digital marketing tools are a relatively "new" option ...