Public Diplomacy and Promoting of Ukrainian Economic Interests (based on "Ukrainian Students for Freedom" case)

Abstract

The work is devoted to the analysis of the impact of public diplomacy on the economy in the context of Ukraine. A regression and correlation analysis of the relationship between the effectiveness of economic diplomacy in Ukraine and the level of GDP was conducted, and literary resources describing the phenomenon of public diplomacy were analyzed. During the research, it was found that the data for 2015-2021 indicate a direct connection between the quality of diplomacy and economic development. The influence of NGOs on country-level diplomacy was analyzed using surveys of different groups of people who are and are not representatives of NGOs. Surveys show that, in general, the level of influence of NGOs on country-level diplomacy is moderate but noticeable.