Digital marketing in social networks and digital consumer behavior in global markets (based on English Prime School case)

Abstract

The work is devoted to the consideration of digital marketing in social media and digital consumer behavior in the global market on the basis of an internship at English Prime School. The work summarizes theoretical approaches to digital marketing in social networks, including approaches to the study of consumer behavior, as well as ways to overcome poor customer behavior. The identification of the social media marketing features of Engish Prime School and the investigation of its effectiveness was established. Autor identified the most relevant trends, which have a visible impact on consumer behavior in a global market. A description of English Prime School’s customer behavior was made and forecasts for improving digital marketing in the company were developed. The general efficiency of digital marketing trends’ development was established, mostly based on the internship program.