Короткий опис(реферат):
The work is devoted to the consideration of digital marketing in social
media and digital consumer behavior in the global market on the basis of an
internship at English Prime School. The work summarizes theoretical
approaches to digital marketing in social networks, including approaches to the
study of consumer behavior, as well as ways to overcome poor customer
behavior. The identification of the social media marketing features of Engish
Prime School and the investigation of its effectiveness was established. Autor
identified the most relevant trends, which have a visible impact on consumer
behavior in a global market. A description of English Prime School’s customer
behavior was made and forecasts for improving digital marketing in the
company were developed. The general efficiency of digital marketing trends’
development was established, mostly based on the internship program.