Digitalization and its influence on globalization (based on the Optimise Management Consultants Lt d t/a Qualtec case)

Abstract

The work is devoted to research of the mutual influence and interconnections of digitalization and globalization, particularly on the Irish market, in the context of small and medium enterprises based on the Irish company Optimise Management Consultants Lt d t/a Qualtec. The paper explores a framework of the issues, such as emergence of new digital trends and technological innovations, along with their impact on business environment in terms of globalization. Moreover, several key areas were identified and c onsidered which hold the highest threats and opportunities for the future business development, concluding in a plan for managing risks and exploiting potential capacities as efficiently and effectively as possible taking into account changing realities. T herefore, on example of Qualtec a layout for small and medium enterprises development and growth was conducted with regard for digital transformation of the global economy, up to date business modernization, and basic principles of global trade. On the fou ndation of a detailed research, the demand for innovation in economic environment was ascertained, with promising prospects as advantageous and promising field for business development. The work is concluded with a practical summary in the area of digital transformation for increasing effectiveness of SMEs on the Irish market.