Короткий опис(реферат):
The work is devoted to research of the mutual influence and interconnections of
digitalization and globalization, particularly on the Irish market, in the context of
small and medium enterprises based on the Irish company Optimise Management
Consultants Lt d t/a Qualtec. The paper explores a framework of the issues, such as
emergence of new digital trends and technological innovations, along with their
impact on business environment in terms of globalization. Moreover, several key
areas were identified and c onsidered which hold the highest threats and opportunities
for the future business development, concluding in a plan for managing risks and
exploiting potential capacities as efficiently and effectively as possible taking into
account changing realities. T herefore, on example of Qualtec a layout for small and
medium enterprises development and growth was conducted with regard for digital
transformation of the global economy, up to date business modernization, and basic
principles of global trade. On the fou ndation of a detailed research, the demand for
innovation in economic environment was ascertained, with promising prospects as
advantageous and promising field for business development. The work is concluded
with a practical summary in the area of digital transformation for increasing
effectiveness of SMEs on the Irish market.
