Digitalization and its influence on international economic relation (based on the "Business Media Network" case)

Abstract

This work is devoted to consideration of the impact of digitalization on international economic relations using the case study of Business Media Network company. The work summarizes theoretical approaches to a digitalization, understand ing how digitalization can impact a global business, impact of digitalization on global transformation, and the role of the digitalization in Business Media Network company based on sociological survey The influence of digitalization on Business Media Network in various direction was established. Author identified most problematic spheres, in which new ways of business development with the help of digitalization are necessary. A detailed analysis of way s of business development and enhancement in the framework of digitalization was conducted, and new trends of digitalization for small and medium sized businesses were revealed. New directions for increasing competitiveness of the Business Media Network th rough digitalization were established, with the help of a questionnaire of public opinion.