Короткий опис(реферат):
This work is devoted to consideration of the impact of digitalization on
international economic relations using the case study of Business Media Network
company. The work summarizes theoretical approaches to a digitalization,
understand ing how digitalization can impact a global business, impact of
digitalization on global transformation, and the role of the digitalization in
Business Media Network company based on sociological survey The influence
of digitalization on Business Media Network in various direction was established.
Author identified most problematic spheres, in which new ways of business
development with the help of digitalization are necessary. A detailed analysis of
way s of business development and enhancement in the framework of
digitalization was conducted, and new trends of digitalization for small and
medium sized businesses were revealed. New directions for increasing
competitiveness of the Business Media Network th rough digitalization were
established, with the help of a questionnaire of public opinion.
