Короткий опис(реферат):
This thesis examines the digital marketing tendencies of Ukrainian entrepreneurial development, with a focus on the case study of the Softum enterprise. Section 1 provides an overview of the theoretical aspects of digital marketing, including its definition, evolution, and importance for entrepreneurial development. Key concepts and trends in digital marketing are also discussed, along with the challenges and opportunities of digital marketing in Ukraine. The research design for the study is also presented.
Section 2 explores the practical aspects of digital marketing at Softum, including an overview of the digital marketing landscape in Ukraine, Softum's digital marketing strategies, analysis of digital marketing channels used by Softum, and Softum's adoption of emerging digital marketing trends. Performance metrics and KPIs are also examined, along with the challenges and opportunities for Softum and the implications for Ukrainian entrepreneurial development. The section concludes with an analysis of survey results and other data collected, providing key findings and insights.
Section 3 focuses on the improvement of digital marketing at Softum, evaluating current digital marketing strategies, analyzing emerging digital marketing tendencies, and providing recommendations for Softum. The potential impact on Ukrainian entrepreneurial development is also discussed.
Overall, this thesis highlights the importance of digital marketing for Ukrainian entrepreneurial development, and provides insights into the practical application of digital marketing strategies at the Softum enterprise. The research findings and recommendations can be valuable for businesses in Ukraine looking to improve their digital marketing efforts and contribute to the overall growth of the entrepreneurial ecosystem in the country.
