Improvement of basic international managerial approaches and their implementation (on the basis of “GLOVOAPP Ukraine”)

Abstract

COVID-19 pandemic affected current enterprises and demand of consumers. Consequences of such changes affect managerial approaches that are used by companies to cope with new challenges on the market. This work deeply analyses correlation between managerial approaches and decisions that support competitive advantage on market. As a result, thesis will emphasize how appropriately picked managerial methodology can impact sustainable development of consumers on market, where enterprise operates.