Formation of international marketing complex in an organization (on the basis of “Hedge Equities Pvt. Ltd. India)

Abstract

This thesis examines the formation of the international marketing complex within organizations, focusing on the case of Hedge Equities Pvt. Ltd. The study highlights the importance of understanding the external environment through PESTLE analysis, as well as the internal strengths, weaknesses, opportunities, and threats through SWOT analysis. The results of the study emphasize the significance of effective coordination and collaboration between departments, as well as a thorough understanding of the external and internal environment, in the formation of a successful international marketing complex. The thesis contributes to the understanding of the complexities involved in international marketing and the role of different departments in this process, specifically within the context of Hedge Equities Pvt. Ltd. The findings of this research can be used by organizations, including Hedge Equities Pvt. Ltd., to improve their international marketing strategies and stay competitive in the global market.