Короткий опис(реферат):
This thesis examines the formation of the international marketing complex within
organizations, focusing on the case of Hedge Equities Pvt. Ltd. The study
highlights the importance of understanding the external environment through
PESTLE analysis, as well as the internal strengths, weaknesses, opportunities, and
threats through SWOT analysis. The results of the study emphasize the
significance of effective coordination and collaboration between departments, as
well as a thorough understanding of the external and internal environment, in the
formation of a successful international marketing complex. The thesis contributes
to the understanding of the complexities involved in international marketing and
the role of different departments in this process, specifically within the context of
Hedge Equities Pvt. Ltd. The findings of this research can be used by
organizations, including Hedge Equities Pvt. Ltd., to improve their international
marketing strategies and stay competitive in the global market.
