Digitalization – opportunities and threats for the international business development (on the basis of internship in the «V-Jet Group»)

Abstract

In the modern world, the importance of the concept of digitalization is rapidly growing and is being considered as a solution for business and institutions innovation. Today, the definitions of «digitalization» and «opportunities» often go along with each other. Digitalization has a massive impact on all spheres of our life and keeps changing and enhancing the business enterprises and institutions. The trend of digitalization forces the society to develop and implement new ways of business development to remain competitive and be able to operate during the periods of crises. This work deeply analyzes digitalization and digital transformation from a theoretical perspective, shows the ways digitalization and digital transformation influence business development, studies company competitiveness and suggests ways of business improvements in the framework of digitalization.