Sustainable business opportunities for the business development (based on the Diana K case)

Abstract

The work is dedicated to examining the problem of climate change and it s impact on the overall economy, with a particular focus on the restaurant industry. The paper summarizes theoretical approaches to how sustainability can benefit all business sectors and the planet as a whole, based on sociological surveys, studies, resear ch, and calculations. The significance of sustainable development in various social and economic spheres is highlighted. The author identifies the most challenging domains in the restaurant sector where the implementation of sustainable practices and innov ations is essential. An analysis is conducted on how sustainable business practices can benefit the overall economy and the restaurant industry. The business that the author based their research on is "Dubai Resturant" a sole proprietorship business locat ed in Kyiv, Ukraine. Creator generated a sustainable business strategy, sustainability roadmap and provided different recommendations and insights on increasing the profit, attracting new cl ientele, b oost ing the level of employee participation and saving costs for "Dubai Resturant" Additionally, author created a "sustainable business plan" for the entity with a market analysis, financial plan, marketing strategy and a business model. The pap er concludes by evaluating sustainable business opportunities for the business development.